StubHub: A Resale Revolution Challenging the Ticket Industry Throne
StubHub is a name associated with ticket resales and has gained significant ground in the US ticket industry. Not the undisputed champion, but StubHub is doing quite well , catching trends and moving with the changes . Here's how StubHub is disrupting the status quo and potentially winning the hearts (and wallets) of American event-goers. Riding the "Funflation" Wave: Funflation" is the post-pandemic surge in live entertainment demand, and this has been a boon to the ticket industry. However, StubHub appears to be catching a bigger wave. Its year- over -year growth in market share , at 3% in 2023 , far exceeds both the industry average and its main competitor, Ticketmaster. This can be attribut...